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Pre-System Training: Lesson Six
A simple trick to instantly make your ads more powerful

A video of the late Ken Giddens' first public talk. (He gave it at the System Seminar.)

Ken first started doing web sites for Netscape back in 1994 and he was one of the original SEO wizards (he controlled the keyword "watches" for many years, an asset that generated millions of dollars in sales each year.)

In this talk, Ken shares a simple, but powerful ad writing secret I've never seen explained so well anywhere before.

(1:07 minutes) Click here to see the video

See you next time,


Ken McCarthy


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