A video of the late Ken Giddens' first public talk.
(He gave it at the System Seminar.)
Ken first started doing web sites for Netscape back in 1994
and he was one of the original SEO wizards (he controlled
the keyword "watches" for many years, an asset that generated
millions of dollars in sales each year.)
In this talk, Ken shares a simple, but powerful ad writing
secret I've never seen explained so well anywhere before.
(1:07 minutes)
Click here to see the video
See you next time,
Best,
Ken McCarthy
