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Marketing Mystery SOLVED...
The Secret Master of
Marketing the
Gurus
Never Talk About
Imagine what your business would be like if you had a 24-hour-a-day hotline to the insights
and experience of one of the world's greatest marketing minds.
Now imagine the power of being the only person in your marketplace who has
access to this secret source - or even knows his name.
That's the massively unfair advantage I've enjoyed over my competitors for the last twelve years - and today I'm about to give it up.
But first, check out just a few of the achievements that lead some people to call
the Secret Master perhaps the greatest marketing mind of the last fifty years:
Can your guru top this?
#1 The Secret Master invented the concept of "lifetime value of
a customer"
If you're a pro, you know that this concept is the real secret of serious wealth building. If you're a newbie, take it on faith. The 'lifetime value' concept is as important to marketers as gasoline is to a car.
#2. Besides being the secret advisor behind many of the biggest direct
marketing success stories of all time, the Secret Master started several
of his own businesses including one newsletter that had 800,000 paid subscribers
and another than had over 500,000 paid subscribers.
Note the word paid. Not opt-ins, not co-registrations, not a spam list. Real, flesh-and-blood people who pressed real cash into his hand.
#3. With nothing more than a letter, the Secret Master sold strangers on the
idea of signing up for a round the world tour that cost nearly
$60,000 per ticket (in 2005 dollars)
#4. The legendary adman David Ogilvy took advantage of the Secret Master's marketing genius
constantly. One time a client commanded Ogilvy to sell a dock load full of un-sellable diesel powered
Mercedes Benz cars
fast. They said it couldn't be done. The Secret Master made it happen. ...
with nothing more than one sales letter.
#5. Go to the newsstand and flip through magazines like Psychology Today, Southern Living, New York Magazine, New West Magazine,
Smithsonian, Architectural Digest - these are just a few of the magazines that were
launched from scratch under the Secret Master's guidance.
The Secret Master also provided key profit generating advice to Time-Life, Sport Illustrated, the Weekly Reader, the Encyclopedia Britannica, Redbook, Forbes, American Express, Boardroom and many others.
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At this point, you might be trying to figure out
who the Secret Master is.
Let me tell you who he's not
He's not Jay Abraham... He's not Gary Halbert.... He's not Dan Kennedy.
He's not Ted Nicholas...He's not Gary Bencivenga... He's not Eugene Schwartz.
He's not Claude Hopkins...He's not John Caples.
In fact, odds are - unless you are one of my 'inner circle' students -
you've probably never even heard his name, but now that's about to change.
The cat is finally out of the bag
Recently, some "friends" of mine went ahead and re-published
the Secret Master's long out-of-print 'How To' book.
A volume that's been so valuable to me over the years I would have gladly paid $10,000 for it.
I put the word "friends" in quotes because frankly I'm a bit pissed off that they did it.
On the one hand - for my students sake - I'm glad this masterpiece of marketing wisdom is available again.
On the other hand, I'm more than a little annoyed to see one of my favorite secret weapons being made available so inexpensively to the public.
Oh well, as the saying goes, "If you can't beat them, join them" so
I want to be the first to let you know about the existence of this
remarkable book by the Secret Master the 'gurus' never talk about.
But there's more...
I've created a course that accompanies the book - and it's available to you
FREE whether you buy the book or not.
The first lesson is an audio interview with one of the Secret Master's favorite
clients and best students. Just one business - just one business - that gratefully attributes
well over $1 billion in sales - that's billion with a 'B' - to the Secret Master's wise counsel.
Ken McCarthy
Founder, The System
To get the name of the Secret Master, the name of his book and the best place to get it plus to register for my free course, please fill out the form below and press send.
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- Ken McCarthy, Founder of "The System"
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