A Different Kind of Selling Book
If you’ve read other selling books, you’re probably tired of the false promises that never quite work out. You’re probably tired of being told “you can do it if you just believe you can.”
You’re probably tired of reading about tricks that made a particular sale – tricks that may have been appropriate to a particular situation, but not yours – and even if they were appropriate, how would you have thought of them at the right time?
If you’ve read books on selling before or listened to “sales experts,” you’re probably tired of being pumped with hot air – told how you must “come alive,” be full of enthusiasm, dominate the world around – all the things that don’t happen to be a part of your basic nature.
Well, this book isn’t anything like that. In fact, this book was written to refute many selling clichés that have been accepted without question for years.
This book will prove to you that the stereotyped image of the “born salesman” is a mistake. You don’t have to remake your personality and become super-enthusiastic, super-aggressive, domineering. Not only are those traits unnecessary, they are actually a hindrance to making sales.