“Can owning this one book really
change your financial destiny?”

“Ken has had a HUGE impact on my business. I’ve re-read his “The System Club Letters” book probably 30, 40, maybe 50 times. I actually learned how to create an info marketing business from him. It’s my all-time favorite business book.”
– Ben Settle, seven-figure a year publisher and direct response copywriter

“The System Club Letters” is a classic marketing book. It needs to be included with all the classics like the “Robert Collier Letter Book”, “My Life in Advertising”, “Scientific Advertising.” I re-read it at least once a year.”
– Doberman Dan, top direct response copywriter and protégé of Gary Halbert

Here’s the deal

These letters – fifty-seven in all – were written to be absorbed quickly and deliver hard hitting, targeted marketing tactics and inspiration.

Here are just a few of the ideas Ken shares in his latest book:

• The invisible foundation of killer ad copy
• Formulas for generating productive action
• The world’s greatest marketing university
• When to break the rules
• All big things start out small
• Can you improvise?
• The power of Internet video
• The 40-40-20 rule
• Your most important asset
• Values and vision in business and in life

The purpose of these letters is to help you think like a marketer and businessperson and hopefully become a better person in the process.