“Can owning this one book really
change your financial destiny?”

“Ken has had a HUGE impact on my business. I’ve re-read his “The System Club Letters” book probably 30, 40, maybe 50 times. I actually learned how to create an info marketing business from him. It’s my all-time favorite business book.”
– Ben Settle, seven-figure a year publisher and direct response copywriter

“The System Club Letters” is a classic marketing book. It needs to be included with all the classics like the “Robert Collier Letter Book”, “My Life in Advertising”, “Scientific Advertising.” I re-read it at least once a year.”
– Doberman Dan, top direct response copywriter and protégé of Gary Halbert

Here’s the deal

These letters – fifty-seven in all – were written to be absorbed quickly and deliver hard hitting, targeted marketing tactics and inspiration.

Here are just a few of the ideas Ken shares in his latest book:

The invisible foundation of killer ad copy

Formulas for generating productive action

The world’s greatest marketing university

When to break the rules

All big things start out small

Can you improvise?

The power of Internet video

The 40-40-20 rule

Your most important asset

Values and vision in business and in life

The purpose of these letters is to help you think like a marketer and businessperson and hopefully become a better person in the process.