The System Club Letters

Dear Ben (Settle)

I had a “copywriting” itch and wanted something new and shiny, as bad as that may sound.

In the end, I decided to buy the System Club Letters, and I ended up reading the whole thing today.


I have to thank you so much recommending the book so strongly. Ken speaks so deeply on principles, it was awesome.

I bet people sell courses for thousands of dollars that don’t even have 1/10th of the wisdom found in that little book.

What was funny, was that I could see time and time again signs of how you do business in some of the advice he gives. It proved to me that your rule of reading something ten times is something that actually works.

It also showed me that this business stuff isn’t all that hard. I mean, it is just the application of certain principles, plus some persistence and some common sense.

This last month I have gained a lot of momentum, plus an exciting new vision for my life, and this has added fuel to the furnace.

It has been a long time since I have read a book that’s woken me up and gotten my brain working like that Systems Club Letter book. Again I want to thank you for recommending it.

Braeden Phillips

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